The successful entry will be the one that best meets the criteria outlined below, based on impact and measures.

1.   Innovation

We are looking for new approaches, or ideas combined or implemented in new ways.

2.   Reducing Isolation and/or increasing mobility

The winner(s) will need to demonstrate significant measurable decrease in isolation and/or increase in mobility of vulnerable older people.  In selecting up to 25 competitors and when selecting the Finalists we will be looking for potential to demonstrate waste.  Measureable reductions will need to be demonstrated by Finalists.

3.   Giving and engagement

The winner/s will need to demonstrate that they have created new opportunities for people to give time, skills and resources to reducing isolation/increasing mobility of vulnerable older people including older people who are new to giving.  In selecting up to 25 competitors and when selecting the Finalists we will be looking for potential to create new opportunities for giving.  Evidence will need to be demonstrated by Finalists.

4.   Other social impacts

Judges will also consider the wider social impact of the idea, on intergenerational relationships or employment opportunities for example.

5.   Potential for sustainability

We are looking for ideas that can be sustained to continue to have significant positive impacts on older people, beyond the life of the Prize.   

6.   Potential for scale

We are looking for ideas that have the potential to grow, be replicated or transfer to another context.

Approximately five finalists will receive up to £10,000 to set up and test their projects over a period of six months, at the end of which one overall winner will be awarded £50,00.

Challenge Stages and Timetable:

Stage 1: Open Call

14 September 2012 – Deadline for Entries

Stage 2: Up to 25 Entries selected

8 October 2012 – Shortlisted entries will be supported to develop a detailed plan.

Stage 3: Around five finalists selected to test their ideas

Finalists selected November 2012 – Finalists will receive funding of up to £10,000 and support to set up and test their projects over a period of six months.

Testing period February – August 2013.

Winner selected and £50,000 Prize Fund awarded

September 2013 – The Finalist/s that demonstrate the biggest reduction of isolation and/or increase the mobility of vulnerable older people by  mobilising significant community resources and stand out when assessed against the other judging criteria will win.

For more information, including eligibility criteria and how to apply, please visit the Ageing Well Challenge call page.