“This guide aims to give an introduction to the ways in which arts and humanities researchers can engage with the media. The need to demonstrate the value of publicly-funded research is growing all the time and public support is crucial to long-term investment.
The media has a huge need to find interesting, unusual and ‘human’ stories and almost any research subject in the arts and humanities will be of interest to people outside of academia and therefore to the media.
Arts and humanities research touches the lives of all of us and in ways that we sometimes don’t always recognise. The challenge is to showcase the subject or the results of your research in such a way that those aspects of your work which might resonate beyond academia are brought to the fore and presented in ways that are understandable to a broader audience” (AHRC, 2014).
Full article and toolkit: http://www.ahrc.ac.uk/News-and-Events/Media-Centre/Documents/Toolkit%20-%20Working%20with%20the%20Media%20for%20Arts%20and%20Humanities%20Researchers.pdf